All my success in business comes from one thing - a deep appreciation and focus on the customer and why they decide to buy.
This life-long focus is how I sold nearly 10,000 books in 6 weeks (without the internet), $140 bars of soap (yes soap) via email and wholesale, $4 Million in computer sales in one year in small market, how I launched a successful Kickstarter and how I lead the transformation and re-brand of a SaaS to have three Fortune 500 suitors wanting to acquire it (all within 20 short months) and how I launched a foreign language newspaper, monthly magazine, and hundreds of websites.
There are many more stories like this.
I started in digital marketing, websites and ecommerce in 1996 with my own web design and web hosting company. I've been a consultant to nearly 300 CEO's, as well as the COO of an ad agency, small business owner, creator of three software products, inventor, and worked inside the media and publishing industries as well as big box retail and FinTech.
The common thread is that I've lead strategic transformation and growth initiatives in every role I've had over the last 20 years. So, not only do I have experience with it, I've had a lot of exposure to all kinds of business challenges and stages of maturity. Regardless of market, revenue,or industry, the answers, consistently boil down to the same things;. The businesses ability to do customer-focused business development, value creation and consistently strategic growth oriented initiatives.
Every company that I have every helped wanted velocity but couldn't figure out what was holding them back. The secret to velocity is that a few things must happen together - there is not a single silver bullet.
So, my special gift is like a doctor who can diagnose complex symptoms. The key to how I help small business is really connected to how I help the leadership of those businesses by starting with the customer and then moving out from the customer to impact other parts of the business such as sales, marketing, support, product teams and strategy. And with my background and experiences I can give examples, tactics, and strategies. And because I've made a life out of this craft, it means I'm constantly reading books, working with my own mentors, and continually absorbing information across all areas of customer growth from email to funnels, branding to traffic generation, story-telling to sales offers.
So, what can I offer you?
In a nutshell, I focus on customer growth, digital marketing, a values-based leadership model and the priceless service of clarifying objectives in order to strategically prioritize near-term and long-term strategy on a clear execution-oriented roadmap.